jcpenney appoints Debra Berman as SVP of marketing

 Veteran consumer products marketer to lead the charge in reconnecting with jcpenney's customers 

jcpJ. C. Penney Company, Inc. announced the appointment of Debra Berman as senior vice president of marketing, effective Aug. 2. In this role, Berman will be responsible for leading the Company's marketing efforts with a focus on revitalizing the jcpenney brand, building its brand architecture and communicating the jcpenney brand promise. Berman will join the Company's executive board, reporting to Myron E. (Mike) Ullman, III, chief executive officer for jcpenney. 

"Debra Berman is an enormously talented marketing executive, and her desire to join the jcpenney team is a testament to our brand and its potential," said Myron E. (Mike) Ullman, III, chief executive officer for jcpenney. "Her broad experience and success as a marketing strategist for major consumer brands make her the ideal leader to help us continue to reconnect with our core customer through effective promotions and campaigns that will increase excitement and loyalty now and over the long term." 

Ms. Berman said, "There is huge opportunity to remind America's families why it is so great to shop at jcpenney while attracting new customers to the brand. This can be achieved through targeted campaigns that creatively highlight our unique and authentic combination of style, quality and value. I am eager to begin working with Mike and the entire team to restore jcpenney's place as an iconic destination for customers for important occasions and all the times in between." 

Berman comes to jcpenney from Kraft Foods Group, where she was vice president, marketing strategy and engagement, directing global brand strategy and customer engagement for all Kraft-owned brands and leading Kraft's marketing communications Center of Excellence. 

Prior to joining Kraft in 2009, Berman spent nearly five years as strategic planning director at DDB Advertising, and before that held senior strategy planning roles at Sterling Brands, Young Rubicam and Swander Pace and Company. Earlier in her career, she progressed through roles of increasing responsibility at advertising firms JWT, Saatchi Saatchi and Lintas. 

jcpenney Media Relations:
972-431-3400 or jcpnews@jcp.com 

About jcpenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest apparel and home furnishing retailers, is dedicated to becoming America's preferred retail destination for unmatched style, quality and value. Across 1,100 stores and at jcp.com, customers will discover an inspiring shopping environment that features the most sought after collection of private, national and exclusive brands and attractions. For more information, please visit jcp.com. 

Promote App: 4 ways to get your mobile app noticed

 App marketing is critical given the competition for attention in the app stores 

app promotionBecause app stores have thousands of apps, and there are new ones added each day, when you release a new app, premium visibility on the app store will be short-lived. That’s why it is critical to promote your app. 

From The PR Institute, here are 4 ways to promote your app so it gets noticed: 

1. Advertising
TV and radio advertising are effective ways to reach an audience. If you've got a budget, it may be worth investigating this. If you have a smaller budget, look into advertising a thirty second spot online via Google Adwords or similar service. 

2. Press releases
Press releases offer of the most inexpensive ways to promote your app. You can send a press release online to get into the search engines so you can reach consumers directly. You should also consider sending your press release to your local and/or national news media using a PR distribution company. Make sure you include a link to where your app can be downloaded. 

Check out PR distribution company like PR NewsChannel (www.prnewschannel.com), which offers a helping hand and has prices that are affordable. Here's a link to information about app promotion

3. Social Media Marketing
Social media offers a great way to promote and market mobile apps. It requires engagement of your audience on Twitter and Facebook. But if you've got something good, the time and effort will be worth it. 

4. Endorsements
Depending on your budget, a celebrity endorsement can be very helpful to market your app. For a price, celebrities send out tweets. It can go a long way to get your app on the map. But this is one of those things were you need to have some money to make money. Stars can get paid big bucks – sometimes $10,000 or more per post and that adds up to about $71 per character. If you go in this direction, make sure that the celebrity you use has an audience that would download your app. 

GSMI’s Social Media Strategies Summit, London announces keynote speaker from Twitter, speakers from LivingSocial, Museum of London

Social Media Strategies Summit LondonKeynote speaker Dara Nasr, Head of Agency Sales UK at Twitter, joined the Twitter team in November of 2012, having previously worked at Google for 5 years overseeing key agency relationships for Youtube and Display. Dara will be opening up the Social Media Strategies Summit with a presentation on increasing consumer engagement through social channels.  Dara will explore how brands connect with their consumers by conversation, tone of voice or via real-time planning, highlighting case studies and learnings of how to succeed in the field. 

Peter Briffett, Managing Director of LivingSocial UK and Ireland, will be presenting on the changing psychology of the social shopper, introducing attendees to the potential of the social commerce industry including insights into the emerging psychology of this new breed of consumers and take away practical tips and advice to apply to their brands. Peter oversees LivingSocial’s UK and Irish markets, communicating LivingSocial's core strategy and overseeing growth as the next great consumer brand. Based in London, Peter is responsible for LivingSocial’s numerous markets in the UK and has developed a strong footprint in the UK Irish group-buying space. 

SMSS London has also confirmed Antony Robbins, Director of Communications at the Museum of London, who will be presenting a case study on the museum’s digital journey as it re-positions itself from a hidden gem to a must see destination.  Robbins has been Director of Communications at the Museum of London since July 2009, where he has overseen the You are Here PR campaign for the launch of the museum’s £21m Galleries of Modern London. This campaign included the development of ‘Streetmuseum’, the Museum of London’s first ever Smartphone app. 

Attendees can review the full speaker list here

To assure attendees get the full benefit of an intimate summit, GSMI only offers a limited number of seats. Take advantage of our early bird registration deals to secure your seat. Group discounts are also available. 

View the agenda and register for SMSS London on the website: http://socialmediastrategiessummit.com/london-2013.html 

About GSMI: GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring.  For more information about Global Strategic Management Institute’s upcoming educational events for professionals, please visit: www.gsmiweb.com 

Suzy Sclater
+44 208 363 6236